NAPFA Webinar - Digital Marketing Tips to Target GEN X and Y for Financial Advisors

When:  Mar 28, 2018 from 3:00 PM to 4:00 PM
Wednesday, March 28, 2018 at 3 p.m. ET (2 p.m. CT, 12 p.m. PT)
Presented by: Lauren Hong, President and Hilary LeBeuf, Digital Marketing Strategist at Out & About Communications
Earn: 1 NAPFA in K - Marketing and Practice Management
Members: $39.00/ Non-Members: $59.00
How are you going to spice up your marketing and hit your 2018 goals? We have a few tricks up our sleeve. This webinar is for financial firms who want to grow their business and primarily target Gen X and Gen Y. We will share marketing tactics relevant for solo advisors, firms and large firms alike. We’ve collaborated with many financial service providers to help them realize their business goals. We want to share the best kept secrets (that you can implement today!) and to turn your website into a lead generation machine.
You'll Learn How To:
• Grow your reputation online
• Plan your social strategy for ROI
• Implement the best practices for nurturing leads and prospects
• Ensure your digital strategy aligns with your overall goals
Lauren Hong, President of Out & About Communications heads up the creative and strategic direction of Out & About., Her work has helped clients go from an idea in a coffee shop to a team of 20+ and a client base that tripled in just one year. Lauren serves on the Drake University National Alumni Board and Fulbright South Korea Alumni Chapter. When she’s not busy helping clients get out and about or giving back, she’s exploring the beaches of San Diego, farmers markets, and foodie scene with her husband and pups.
Hilary LeBeuf, Digital Marketing Strategist at Out & About Communications was born and raised in Detroit. Hilary happily landed in San Diego after several years curating, organizing events, and marketing within the art world in New York City. She has been obsessed with the internet as a vehicle to build community, share, and create new culture since the first moment she could tap on a keyboard. Outside of Out & About, Hilary studies and does psychological research at the University of California-San Diego. Her research interests in decision making, moral cognition, and behavioral economics strongly influence her approach to marketing. At Out & About, she puts her network-savvy love of data, and creative eye to good use in focusing on the “big picture” for the Out & About clients.